Willow & Blake is a renowned branding agency founded by the creators of the iconic beauty brand Frank Body. Despite their impressive portfolio, strong industry reputation, and ability to attract attention, they recognised the opportunity to strengthen their authority through better visibility on Google.
So why did Willow & Blake choose Sunday Best?
"Their approach felt more personalised and aligned with our brand values. Plus, we loved Remi’s focus on collaboration, shared learning and transparency from the start. She approaches SEO with a more creative approach which we love and value."
— Madeleine, Director Willow & Blake
Willow & Blake needed a strategy to boost their organic search presence and establish their authority beyond industry circles—all while safeguarding the distinctive tone of voice that sets their brand apart.
1st
Position for keyword 'branding agency melbourne'
146%
Increase in keywords on page 1
265%
Increase in clicks of 'branding' related terms
What we did
Playing to their strengths
With a domain authority comparable to or stronger than competitors, they didn’t need lengthy on-page copy to compete (which we know is what most typical SEO agencies would prescribe them). Instead, we focused on smart internal linking and strategically placed keywords to amplify their existing strengths and elevate their organic performance.
Keyword precision, not overload
Willow & Blake’s site wasn’t optimised for their target keyword, "branding agency," which wasn’t used anywhere—not even on the homepage. We revamped their title tags and meta descriptions and subtly added targeted copy without overloading the site, maintaining the sleek, minimalist approach they’re known for.
Speaking their language
We worked closely with Willow & Blake’s copywriter to seamlessly integrate SEO into their existing content while preserving their iconic tone of voice. For service pages, we conducted detailed keyword research and updated titles, metas, and copy in a way that resonated with their audience. Where new content was needed, we carefully crafted copy that matched their unique style—proving that SEO and creativity can coexist.
Top spots
Willow & Blake are now the proud owners of the following positions for the following keywords:
branding agency melbourne - 1st
melbourne branding agency - 1st
branding agency - 2nd
branding melbourne - 3rd
And this is just a snapshot. They experienced a 242% increase in first-page rankings for relevant keywords.
From seen to clicked
Ranking high for relevant keywords wasn’t just for shits and giggles. It translated into tangible results. While impressions increased, so did clicks to the website, especially from their newly ranking search terms. This translated into a 59% increase in organic traffic.
Measuring what matters
With the implementation of advanced Google tagging and a custom Looker Studio dashboard, Willow & Blake gained full visibility into their SEO performance. For the first time, they could track exactly where their leads were coming from and measure the direct impact of organic search on their bottom line. This transparency demonstrated our strategy's effectiveness and empowered them with actionable insights to inform future decisions.
SCROLL FOR MORE
thoughts
"Being a creative agency, we needed to find a partner that would understand the balance between SEO tactics and overall brand identity and tone of voice. We didn’t want a one-size-fits-all approach or an SEO partner that would bury us in technical jargon. Sunday Best nailed it, helping us upskill our team and make real, lasting changes to our website. They made SEO easy to understand and even easier to put into action, all while tailoring the strategy to fit our goals."
— Madeleine, Director Willow & Blake
Takeaway 1
Top spots
Willow & Blake are now the proud owners of the following positions for the following keywords:
branding agency melbourne - 1st
melbourne branding agency - 1st
branding agency - 2nd
branding melbourne - 3rd
And this is just a snapshot. They experienced a 242% increase in first-page rankings for relevant keywords.
Takeaway 2
From seen to clicked
Ranking high for relevant keywords wasn’t just for shits and giggles. It translated into tangible results. While impressions increased, so did clicks to the website, especially from their newly ranking search terms. This translated into a 59% increase in organic traffic.
Takeaway 3
Measuring what matters
With the implementation of advanced Google tagging and a custom Looker Studio dashboard, Willow & Blake gained full visibility into their SEO performance. For the first time, they could track exactly where their leads were coming from and measure the direct impact of organic search on their bottom line. This transparency demonstrated our strategy's effectiveness and empowered them with actionable insights to inform future decisions.
Takeaway 4
Organic growth, real results
Half of Willow & Blake's enquiries are now coming from organic search traffic, a clear sign of their brand's growing visibility and trust. This boost in organic reach has translated directly into more enquiries on their website, proving the effectiveness of their enhanced SEO strategy.
“Beyond the numbers, we now have a much better understanding of SEO and its potential.”
- Madeleine, Director Willow & Blake
SEO success with a brand-first approach
Not only did we help improve their organic visibility, but we also equipped their team with the knowledge and tools for continued growth. By syncing our SEO strategy with their brand values, we've achieved great results: top rankings, more enquiries, and a stronger online presence. The strategy we put in place is built for the long term, so their SEO will keep driving traffic and building brand authority for years to come.
Madeleine’s testimonial speaks to the power of collaboration and a tailored approach. At Sunday Best, we love delivering results that fit our clients' unique brand voices, helping them grow while staying true to what makes them stand out. We're excited to watch Willow & Blake continue to thrive and solidify their place as a top branding agency.